FITT Webinar Series - Global Business Essentials "Get Prepared, Get There, Get Paid"
Part 1 of 3 - "Market Selection – Understanding the process"

How does a small business or an aspiring international trader choose a new target market? Is there a “right answer”? Does this process require an understanding of macroeconomics, GDP, population and demographics…?

Market Selection is, for many small businesses and even larger enterprises, more art than science. There is no single approach, nor is there a “right answer” to market selection. It’s perfectly legitimate to select a market for entry just because you are interested in the region, enjoy the culture, or like the cuisine—provided the initial “selection” makes commercial sense in the end.

Join us for this complementary webinar series that is designed to complement the practical competencies found in FITTskills, taking attendees “beyond the textbooks” with experienced trade experts. Enhance your understanding, answer your questions, and connect yourself with subject matter experts.

Start Time: 04/15/2010 1:00 PM EST
Duration: 1 hour
URL: http://tasc.acrobat.com/r41276702/
Audio Conference Number: 1-877-727-8553
Audio Participant Code: 744234361